Do better then a stylist

The project consisted of two parts. For the first part, three Moscow stylists were invited. They made looks for warm weather in Moscow from Tom Tailor’s collection. Site visitors could vote for the stylist, whose look they liked the most.

In the second part of the project, visitors could create their own looks from Tom Tailor’s collection in a special constructor, add this look to a competition and have the opportunity to win a prize.

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Client:

Tom Tailor

Tom Tailor

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My role:

Art director, designer

Art director,

designer

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The stylists with their looks on a model, constructor and the competition part with visitor’s looks.

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The constructor consisted of the part with areas for different items of clothing like tops, bottoms, accessories and others. And you could choose the particular item, grab and drag it to a particular area on the left.

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TT_p

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The assembled look on a separate page, which can be viewed closer.

Here are some other works

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© 2018 Evgeniya Savenkova